Wild
Focus | PRODUCT Cycle | TECHNICAL X1 | MAINTAIN Business Model | PRODUCT ORIENTED Material Flow | CIRCULAR

Wild is a subscription service that aims to reduce carbon footprint by providing a healthier, natural deodorant option. The refillable deodorant case comes in various colors such as gold, pink, limited-edition mirrored cases, and retro swirl designs, among others. Customers can choose from a variety of scents including seasonal options like apple and cinnamon, and pomegranate and pink peppercorn, as well as standard ones such as coconut and vanilla, and sandalwood-patchouli.

Subscribers select the frequency of delivery, and the first shipment includes the refillable case. Subsequent deliveries are made in recyclable cardboard containers, eliminating the need for single-use plastic tubes. All of the formulas are clean, vegan, and eco-friendly. With a single deodorant costing $13.50, the program is affordable and includes the refillable case designed to last indefinitely. Customers who are forgetful or frequently run out of deodorant can benefit from the service.