VINTED SECONDHAND MARKETPLACE

Vinted has become Europe's largest clothing retailer by volume through a friction-free P2P resale model. The Lithuanian platform enables 30+ million users to buy, sell, and swap pre-loved clothing without seller fees—monetizing through buyer fees instead. In 2023, Vinted avoided 678,691 tons of CO2e through 1.25kg per transaction, with users extending garment lifecycles and reducing demand for virgin production. The platform's user-friendly interface, integrated shipping, and transparent authentication create behavioral infrastructure for circular consumption. Vinted demonstrates how technology platforms can scale secondhand acceptance, extending product lifecycles while reducing production pressure and fostering a culture of conscious reuse at continental scale.