SUGRU MOULDABLE GLUE

Sugru is a mouldable silicone adhesive developed by Irish designer Jane Ní Dhulchaointigh that enables consumers to independently repair, modify, and extend the life of everyday products. The material sets overnight at room temperature, bonds to most surfaces, and remains flexible — making it suitable for repairing cable strain relief, reattaching handles, waterproofing joins, and creating custom ergonomic grips. Since its 2009 launch, Sugru has been used in over 180 countries, with the company estimating that users have saved over 700,000 objects from landfill. Sugru's innovation is both material and cultural: the product is packaged with illustrated 'fix' suggestions that teach basic repair thinking, and the company's online community shares thousands of user-submitted repair stories. Time magazine named it one of the best inventions of 2010. Sugru demonstrates how accessible repair materials, combined with educational content and community storytelling, can lower the barrier to independent product repair and foster a culture of maintenance over disposal.