Focus | PRODUCT Cycle | TECHNICAL X1 | MAINTAIN Business Model | RESULT ORIENTED Material Flow | CIRCULAR
SEB Group, a French cookware and appliance manufacturer, committed to a 10-year repairability standard for home appliances, pledging to provide spare parts and repair services for a decade. The Repair Index evaluates products on spare parts availability, documentation, and technical support, providing market transparency. SEB design products to be repairable by independent technicians, reducing landfill waste and customer disposal costs. This strategy strengthens brand loyalty among environmentally-conscious consumers and creates new revenue through long-term service contracts, demonstrating that durability and repairability can drive business profitability.