Repair it Yourself' (RIY) range of canvas footwear that allows consumers to assemble and repair their own shoes. These shoes are designed with a reversible connection between the sole and the upper. They are assembled with reversible mechanical fastenings rather than the permanent stitching or toxic glues and come with a repair kit. Besides being durable, these shoes are also likely to foster emotional durability/connectivity by the owner... 'Assembling an outfit is, after all, a form of self-expression, of creativity and of making'. Customizing clothes and the concept of DIY can become a new form of personal expression and enable people/consumers to be creative and shape their world. These types of clothes (i.e customized, self-made) take up a whole new meaning for the people/consumers who have created and assembled them.
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Repair it Yourself
Focus | PRODUCT Cycle | TECHNICAL X1 | MAINTAIN Business Model | PRODUCT ORIENTED Material Flow | LINEAR