Focus | PRODUCT Cycle | TECHNICAL X1 | RECYCLE Material Flow | CIRCULAR
How2Recycle provides standardized on-pack disposal guidance across US/Canada through four categories: Widely Recyclable (60%+ access), Check Locally (20-60%), Not Yet Recyclable (<20%), Store Drop-Off (retail film/bags). Over 525 brand/retailer members and 200 packaging manufacturer members participate. Survey data shows 54% of consumers change behavior as result of labelling. How2Recycle addresses consumer confusion by translating municipal variability into actionable per-component guidance, reducing contamination and improving sort quality while incentivizing manufacturers to design for existing infrastructure rather than hoped-for future recycling systems.