Focus | PRODUCT Cycle | TECHNICAL X1 | REFURBISH Business Model | USE ORIENTED Material Flow | CIRCULAR
Grover, founded in Berlin in 2015, offers flexible subscription-based access to over 8,000 electronics including smartphones, laptops, VR devices, and smart home appliances with rental periods of 1, 3, 6, or 12 months. The business model prioritizes refurbishment and reuse: returned devices undergo comprehensive quality checks and refurbishment to 'as-new' condition before renting to subsequent customers. On average, Grover devices are used for four years by four different users, reducing per-unit environmental impact. The platform manages 400,000+ devices across multiple countries, preventing an estimated 24,000 tonnes of e-waste annually.