Focus | PRODUCT Cycle | TECHNICAL X1 | REUSE Business Model | USE ORIENTED Material Flow | CIRCULAR
In Ocado Online supermarkets, the shopping is delivered on special bags that have different functions. In addition to indicating whether the contents go into the cupboard, refrigerator or freezer, the bags clearly explain to the consumer that they can be reused for new life cycles. Clear and simple communication facilitates the return of bags to drivers in the consecutive delivery. Ocado offers 5 cents for each used transport bag returned for reuse or recycling. In addition to this service, Ocado accepts bags from other supermarkets and then recycles them properly. All of this takes place within the UK, rather than being sent overseas, minimizing carbon emissions from transport. This is known as closed-loop bag recycling.